ALEENA's CONSULT
Marketing & Branding Specialist
Marketing & Public Relations
Flyers
6-page Publication
Tri-fold Publication
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"We appreciate Aleena for taking our vision for the MiLL [Manufacturing Industry Learning Lab] National Training Center website and making it into a reality."
Shane Skalla,
Director of Innovation & Alternative Education
MiLL Industry Partnership Liaison
Social Media
Campaign
Strategy: Get people to post free promotion to their personal pages about the event
Goal: Increase sales by reaching larger audiences than affiliated pages could reach in order to increase excitement around the event
Result: Sold over 200 tickets.
Size of the active chapter: 24 women.
Size of the active council: about 150 people at the time.
BIG SUCCESS!
Communication Plan
PRESS RELEASE
TACTIC ONE
Flyer One
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Flyer Two
TACTIC TWO
PURPOSE
The purpose of this event is to bring residents together who share common interests to help them build their community and create meaningful connections.
It is important to make time for things outside of the day to day routine. A free wine and canvas night provides residents the opportunity to enjoy their time doing something they might not otherwise go out of their way to do while they create something stimulating.
GOAL
The goal of tactic two is to elevate the overall living experience and increase renewals.
LOGISTICS
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Buy wine and cheese plate the day of the event
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Buy 12 canvas’
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Buy red, blue, yellow, black and white paint
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Buy paintbrushes and bowls for water
FACILITY
Who: Aleena Crockett, a local artist, will be guiding the painting
Limited to 12 Uncommon residents
What: Free wine and canvas night
Date: Friday, December 14, 2018
Time: 6-8 p.m.
Where: Quiet lounge
How: Residents must reserve their spot by stopping by the front desk and signing up on the sign-up sheet.
PROMOTION
Post flyer in elevators 2 weeks prior to the event
Social Media Strategy for Tactic Two
Before event: Post-event flyer a week in advance
During event: 3 stories
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Boomerang of room once people start painting
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Resident sipping wine while painting
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Picture of teacher guiding class tagging the business
After event: Post group picture of those who attended with their paintings thanking residents for turn out
Before event: Tweet picture of flyer a week in advance
After event: Post group picture of those who attended with their paintings thanking residents for turn out
Before event: Post event flyer a week in advance
During event: Go live on facebook once people have started on their pictures and let residents know there are spots left if any
After event: Post group picture of those who attended with their paintings thanking residents for turn out
TIMELINE
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Reach out to artist to coordinate time and date
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Promote on social media and in building
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Buy supplies
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Post on social during and after
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Write up press release to post on Facebook
PUBLICITY
Publicity will take place after the event and promote the fact that Uncommon is a great place to live. We will write up a press release that will be released on Facebook emphasizing the exclusivity of the event. The goal of this is to draw interest to Uncommon as a great place to live that values community.
EVALUATION
-Review the website analytics to see if traffic increased
-Did the number of tours scheduled increase?
-Increase number in reviews? Yelp? Facebook? Community rewards?
-Ask people who tour how they heard about us
-Was there an increase in calls after social media promotions?
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TACTIC THREE
Purpose
With tactic three, the point is to capture what it’s like to live at Uncommon. Highlighting its desirable location, amenities, and high sense of community, prospective residents visiting the page should have a general sense of what to expect from living at the complex. A social media platform like Instagram is a good place to make residents feel wanted and appreciated. Giveaway posts will help to retain engagement for current residents and entice to prospective residents. Promotion of events will help to encourage participation to ensure successful turnouts and using residents and staff as models for the page will help to enforce a sense of community.
GOAL
To make people feel like their missing out on something by not living here. The photos should communicate a sense of community, fun, and mature living experience.
Caption: Uncommon has furnished and unfurnished options, but every unit comes with stainless steel appliances. (Alex may have an addiction to cold drinks.) Call us now to set up a tour today. #LiveUncommon
Purpose: Highlight that Uncommon has stainless steel appliances.
Caption: Taylor is loving his new apartment and being only a 5-minute walk away from Old Town Square and 15 minutes from CSU! #LiveUncommon
Purpose: Edited using Adobe Photoshop, the colors make Uncommon feel like a warm and inviting place to be. This picture also creates brand awareness by having the name in it twice. Uncommon is advertised as an affordable luxurious place to live, and Taylor being in the picture dressed nicely plays well into that message.
Caption: Wes caught some dinner last night and is getting ready to grill it up! Our grills are open year-round. Be sure to keep an eye out for the next free BBQ hosted by Uncommon.
Purpose: To highlight one of Uncommon's amenities and create an authentic feel to the Instagram feed showing a real resident making use of the amenities.
Caption: Have you tried out the new Bird scooters? They're available to ride throughout campus and all of Old Town. #LiveUncommon
Purpose: Highlight easy transportation around areas within close proximity of the building, show complex to gain exposure to make an easily recognizable building, and show our staff as fun-loving and personable.
Caption: Today's resident appreciation goes to Rodrigo! He is studying Mechanical Engineering at Colorado State University and enjoys playing soccer and being outdoors. Some fun facts about him is that he has his undergraduate degree in physics and loves Freddy's burgers! #Weloveourresidents
Purpose: Make our residents feel appreciated and recognize their presence in the building. This helps to increase engagement from residents who might want to be featured on Instagram too.